United Colors of Benetton Campaigns

Hi my Blogger!! In this blog the images displayed below, are a visually documentation of the ‘United Colors of Benetton’. These images formed part of their campaigns in 1980 to the year 2000. Before viewing the images, you first should know the background of this company. They produce sweaters in bold, bright, fun colors but has become more famous for their radical and innovative approach to advertising than for their clothing. Past campaigns have used very graphic images and have focused on such controversial issues as the death penalty, AIDS, race relations, cultural conflicts, world hunger and child labor. Benetton feels that “the purpose of advertising is not to sell more; it has to do with the institutions’ publicity, whose aim is to communicate the company’s values

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The link given will let you explore more of the controversial ads of ‘United Colors of Benetton’

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